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Customer Centricity Intern

• Led a process transformation project to optimize customer onboarding and billing operations across 8+ residential projects.
• Improved onboarding turnaround time by 70% by redesigning workflows from 7 to 3 steps in collaboration with IT and operations teams.
• Identified operational bottlenecks through stakeholder analysis to improve customer onboarding and billing efficiency.
• Built dashboards tracking invoice and payment workflows, improving process visibility and operational efficiency by 55%.
• Designed payment error-prevention logic projected to reduce duplicate payment rejections by 37.9%.
• Presented process improvement roadmap and execution recommendations to cross-functional stakeholders.

• Managed digital acquisition campaigns focused on lead generation and customer acquisition.
• Analyzed campaign performance metrics to optimize CPC, engagement, and conversion outcomes.
• Executed audience testing and targeting experiments to improve campaign performance.

Live consulting project

• Analyzed 40K+ customer transactions to identify demand patterns, purchasing behavior, and category trends.
• Built RFM segmentation and Market Basket Analysis models to identify cross-sell opportunities and customer purchase trends.
• Evaluated seasonal demand trends, SKU performance, and geo-targeted opportunities to support business decisions.
• Recommended localized assortments and promotional strategies based on customer demand insights.

• Managed merchandise operations including vendor coordination, pricing, inventory planning, logistics, and stakeholder engagement.
• Negotiated with 10+ vendors and scaled merchandise revenue by 70% through improved product strategy and outreach.
• Coordinated end-to-end execution of annual alumni event, Kutumbh 3.0, managing stakeholders across 10+ sessions and 6+ teams.

• Collaborated with faculty and 150+ students to ensure smooth academic operations and stakeholder alignment.